Jamaican Routes Tour Company and Jamaican Bobsled Team Both Capitalize On Social Media

The Jamaican Bobsled leveraged Facebook and Twitter to raise enough money so that they could participate in the Sochi Olympics. By engaging their audience to raise over $80,000.  They used many of the same strategies as Jamaican Routes, a Jamaican Tour company, run by Denton “Gabby” Martin that has quickly risen to the top of Google searches for Jamaican Tours and Jamaican Tour companies.

Both have shown that even in a country like Jamaica, social media can be used to achieve international results and recognition, even on a limited budget.

“The song is synched to their run, and is quite possibly the best use of social media I have ever seen” said Joel Richardson, Denton Gabby Martin’s co-founder and President of Jamaican Routes.

“Jamaica is a very special culture” says Joel and almost everyone is connected to social media via their phones. This is truly the testing ground for Google’s vision of a ‘mobile future’. Realizing that, we pursued an aggressive social media strategy for Jamaican Routes, which continues.  Our vision is to keep our fans, followers and customers, informed on local happenings and we have achieved tremendous results.

One of every three incoming contacts comes from a social media site or post says Richardson.

We started Jamaican Routes to provide a very personalized travel experience on this island and we have proved there is a demand for that. Gabby, who has been showing “his Island” to visitors for over 30 years, knows virtually everyone and his travelers soon realize what a comfortable and fortunate choice they have made when they travel with him.

Jamaican Routes has a tour package to visit Magic Mountain and the Jamaican Bobsled attraction for visitors to the South Coast Tours Jamaica.

To inquire about this and other tours or to just get advice on some of the hidden treasures of “his Island”, call Gabby at 855-246-7710

About Jamaican Routes

Jamaican Routes was founded by Joel Richardson and Denton “Gabby” Martin to provide personalized taxi and tour services all over the Island.  Having shown visitors “His Island” for over 30 years, Gabby and his drivers are recognized as one of the most desired island transport companies.  More information can be found at Jamaican Routes.